We had the birth of the grunge scene and graphic design was so heavily influenced by that style.
Designers like the legend, Dave Carson. The designer we all aspire to be and some of our work is still heavily inspired by Dave.
and we did a lot of walking; to clients, printers etc. The internet was a new("it'll never take off") thing and our switch to digital didn't happen until the early 2000's... we could no longer avoid it. Our clients knew then that we were a rare entity (old school), due to our transparency and no-nonsense approach.
Every design was sketched out and tweaked and tweaked some more (multiple times),then and only then would we start the digital process. A practice that we still use today.
Modern software such as the Adobe Creative Suite are amazing and forever finding new ways to make a designers life that little bit easier, however, there is no substitute for a sharpened pencil and a fresh notepad.
Over the decades (man, we're old) we have adapted to using the internet as a luxury rather than a necessity... we are still to fully embrace social media, we are simply too busy to put the hours in to get the full benefit. Old Dogs.
We often refer to ourselves as 'Traditionally-Modern' and it sums us up perfectly. Traditional values, such as; honesty, transparency and value, with modern techniques and modern software. As with all companies, we have had our ups and downs and we still make mistakes...
after all, we're only human!