What you need to know.
The first thing you will think is “I can do this myself, how hard can it be?“. Well, you COULD give it a go but, unless you have trained and studied the art of design, the technical processes and the psychology of design… you just shouldn’t.
There are so many aspects to true, professional graphic design that it would make your head spin (See Exorcist for more details).
The next thing that usually happens is the dreaded:
My friend has Photoshop, he can knock you up a logo
Avoid that like the plague… you will have so many issues that you will become more stressed out than you were before. And, you’ll most likely ruin friendships too.
So, this leads us nicely to the ‘Why should I hire a graphic designer?‘ section of this article.
I’m sure that you can think of a hundred reasons NOT to hire one but, that’s not what we’re discussing here.
Let’s save time and bullet point this… a Graphic Designer:
The true professional Graphic Designer will analyse every visual element to ensure that your brand is consistent and true to your business.