Disclaimer:  We are not in any way discussing FEEDBACK!!  Feedback is what gets us from concept to publishing and we love your feedback.  We are here to introduce you to the…

“Karen Client”

The “KC” is a creature that hides in the darkness and will only come out AFTER you have signed contracts, sent first drafts and asked what they think.

They feed on and crave negative helpfulness and are experts on everything, much like the generic “Karen” you might find in the local shoe shop; complaining that the shoe she asked for is too big, too small, not black enough, too black, blah blah blah!

How to avoid being a “KAREN CLIENT” :

(Remove the word Karen, then replace the ‘L.I and E’ with a vowel for the true meaning)

The first step is to ask yourself WHY you hired a designer in the first place?

I mean, if you run a bakery or beauty therapy company, chances are you didn’t spend years and years studying graphic design, the psychology of colours, layout grids and even the golden ratio.  So why do you think you are qualified to tell a master of their craft how to do their job?

How would you like it if a designer told you that your cake needs more egg, less sugar and needs baking for 30 seconds longer?  You would see how well that cake fits into a chosen nostril, right?

You hired an expert to make your company look good, basically.  You chose to start your own business based on your skills, knowledge and education, so you just need to:

Trust your designer knows what he/she is doing.

The worst client is the one that has a bit of Photoshop skill or has a friend that once designed a Christmas card for their dog and now they call themselves A DESIGNER!!  Fiverr is full of those idiots!

A true graphic designer or web designer, game designer, fashion designer etc has studied the craft.  We live and breath design, it is everywhere and we can’t get enough of it.  To get more of an idea of what I’m talking about, Read about “How to communicate with your designer” by clicking here.

If your designer sends you a draft and your logo is in a place that you don’t like, it is there for a reason… it is there after hours of seeing where else it could work or if it could be a bit bigger/smaller.  You telling them to move it up a bit or shift it to the left is non-productive and means that your designer will most likely need to rethink the whole design/layout.

Too many people think that what they like is what is best.  Your personal preference will not always be what is best for your brand or the project at hand.  For example, you may run a nice, quiet, friendly coffee shop; where people come to relax in comfort, check their emails or perhaps meet with clients etc.  However, your personal preference is being brash and loud, you love heavy metal themed graphics and Comic Sans is your favourite font (I just threw up in my mouth a bit).  Now, how does your taste match that of your business?  It doesn’t so… shut up.

Where does micro-designing and feedback differ?

Really simple.  Your feedback (which again I must stress, we crave and require) must be just that, feedback!!

To tell the difference, feedback is the following:

  • I’m not keen on that shade of blue.
  • How do I make X stand out more?
  • Is there another way to incorporate X?
  • Why is X like smaller than Y?
  • I don’t like where the logo is.

Being a KC is:

  • Move my logo up and to the left please.
  • You need to change the layout.
  • My friend said he doesn’t like the image you used.
  • One of my clients said it looks crap.
  • You didn’t do it properly.
  • Just move that wording and it’s done.
  • Look, I said I want it to be just like Costa’s new ad.
  • My partner knows how to use Photoshop and they said to do it THIS WAY!
Why Are You The Way That You Are GIFs - Get the best GIF on GIPHY

See the difference?  Yeah, don’t be a douche.

You don’t have the technical knowledge to TELL your designer how to do his job.

I dare you to tell your car mechanic or hairdresser how to do their job… you’ll get the same result and you will be leaving the building.

OK so what about those of you with design experience?  It’s a fair point to address so, here goes.

  • When was the last time you sat and actually designed something for a particular client?
  • How long has it been since you looked at what the current trends are?
  • Why are you no longer designing for a living and opening a coffee shop?
  • Where did you study and for how long?
  • And the most important question… why the hell did you hire a designer?

The bottom line.

When you realised that it was time to hire a professional designer, you scoured the internet and you asked who your friends use.  You asked around and after asking a million questions and requested examples of work and references. You hired your lovely shiny new designer.

You hired them based on all of the above factors and you now decide that you know better than them?  Get a grip and let them do what you hired them to do.

A designer is much like a house plant, if you look after it and feed it, it will flourish and fill your life with a little bit of joy… talking to it also helps.  Did you know that if you talk to a designer, it can hear you?

Give all the feedback and detail you possibly can but, never tell the designer how to design.  It puts unnecessary strain on the dynamic and wastes a lot of time.

Final thought:

The Karen-Client is completely gender compatible and covers BOTH.  Although I think the abbreviation of Richard could work for the male version.

Thanks for listening (with your eyes)

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