When it comes to recognising the difference between a traditional graphic designer and some plank that has an out-of-date version of Photoshop on their pc claiming to be a designer (I hate them all, seriously), you may not know what to look for. Since we are classically trained (trying to make it sound more posh ha) designers, we are in a position to offer some insight into how your designer can advise you in more than just your logo.
Let me begin by explaining what we do, who we work with and how we work.
We are branding specialists, first and foremost.
In a nutshell, a branding specialist is in charge of your visual identity, your image and your brand. Which can be any and ALL aspects of your visuals, including uniform, store layout and merchandising material. For example, we have recently completed a full branding package for a hair salon (at the time of writing this, we do not have permission from the client to feature their name) in the South of the UK. What did that job entail?:
The beauty of this company was their willingness to actually trust what we say, believe in our skills and attention to detail. They would patiently listen to us waffle on about the do’s and don’ts for their visuals and, we enjoyed the whole experience… as did they.
JUST a graphic designer is nonsense and frankly offensive. (Unless you’re one of those hacks we mentioned above.) The majority of our client base are private (no, not porn) organisations that need websites and branding for internal use and the main reason they come to us, our honesty and integrity. We don’t lie to our clients. Don’t get me wrong, we have lost clients because we were honest with them and they didn’t like it… they need to surround themselves with ‘Yes people’. Mental.
When your designer tells you something is wrong, 99% of the time it is wrong. (1%=we are only human and make mistakes, sheesh).
Listen to the advice you are given by your designer and realise that you are paying them so they have your best interests at heart. They want to make you look as good as they possibly can because A) You are their job. B) They want recommendations.
Now, we appreciate that we are talking about your company, your baby and you don’t always want to listen to someone telling you how to do things. The true designer will take that into account, however, when it turns out they were right… don’t be surprised when you get “I told you so“.
One thing to keep in mind is, a graphic designers main job is to take empty space and create something that appeals to the human eye. It isn’t limited to paper or digital media.
Try it out, you might like it.
*Dedicated post on this coming soon.